Scandinavia-based online pharmacy Apopro required a rebranding of on-air identity. We were tasked with this full service production, that had us creating a look and feel that represented The New Nordic. I felt a need for discerning the feelings of the respective stories because the emotions contained are high and low. How do we convey and maintain relevant relations between scenarios like a young couple vying for a pregnancy versus an elderly woman’s well-being, a family’s time together playing games and a woman keeping in shape? This was a very pleasant trip through sets of emotions and feels of surroundings. These stories all feel linked and fresh because of both pacing and tone.