EG is a very large Danish-based software company providing solutions for logistical and process-oriented work, but they had a desire to be more readily recognizable in the public eye. We produced both Citizen Solutions and Xellent in a short span of time, travelling most of Denmark to get our shots, from sunrises in Western Denmark to facilities and rental houses located on both sides of Fyn. This was a job on the road. We edited dailies while driving from on location to another to accomodate our client’s need for being in the know. Naturally, an identifying process for a company that is very relevant to Danish software infrastructure, can be an icy slope, and at the end of the day, what you pay must translate to a usable result.